Design in business : strategic innovation through design /

Bibliographic Details
Main Author:	Bruce, Margaret
Other Authors:	Bessant, J. R.
Format:	Book
Language:	English
Published:	Harlow, England ; London ; New York : Financial Times/Prentice Hall, 2002.
Subjects:	Business planning. Success in business. Corporate profits. Competition.

Description
Physical Description:	xxii, 287 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0273643746 (pbk.)