APA (7th ed.) Citation

Bruce, M., & Bessant, J. R. (2002). Design in business: Strategic innovation through design. Financial Times/Prentice Hall.

Chicago Style (17th ed.) Citation

Bruce, Margaret, and J. R. Bessant. Design in Business: Strategic Innovation Through Design. Harlow, England ; London ; New York: Financial Times/Prentice Hall, 2002.

MLA (9th ed.) Citation

Bruce, Margaret, and J. R. Bessant. Design in Business: Strategic Innovation Through Design. Financial Times/Prentice Hall, 2002.