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Using qualitative research in advertising: strategies, techniques, and applications /

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Bibliographic Details
Other Authors: Morrison, Margaret A.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, [2002]
Subjects:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.
Description
Physical Description:xi, 139 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 132-134) and index.
ISBN:0761925996
0761923837 (p)