APA (7th ed.) Citation

Morrison, M. A. (2002). Using qualitative research in advertising: Strategies, techniques, and applications. Sage.

Chicago Style (17th ed.) Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Thousand Oaks, Calif.: Sage, 2002.

MLA (9th ed.) Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Sage, 2002.