rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Ethnographic research for media studies
  name:
    name part: Machin, David
    name part: 1966-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2002
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 181 pages ; 24 cm.
  abstract: Ethnography is a widely used and productive tool within media and cultural studies research. This book offers an introduction to ethnography, how it has been used in media and cultural studies and what its advantages and limitations are.
  table of contents: I: Ethnography: observing people in culture -- Ethnography in anthropology: from magic to the media -- How the ethnographer should view culture -- Ethnography in the city: the Chicago school -- Research approaches to the mass media -- How good is ethnography compared to other methodologies? -- II: Ethnographic research in media studies -- Popular music -- Watching television in the home -- News gathering -- Why we watch soaps -- Adoring film stars -- Using the Internet -- III: The reassembled ethnography: data analysis -- An anthropological approach to a news spectacle -- Understanding readers' newspaper allegiance: newspapers as an indication of character -- The ethnographic gaze in non-ethnographic research: role play -- Carrying out an ethnographic study.
  note: David Machin.
  note: Includes bibliographical references (pages [171]-178) and index.
  subject:
    topic: Mass media
    topic: Research
    topic: Methodology
  subject:
    topic: Ethnology
    topic: Methodology
  subject:
    topic: Médias
    topic: Recherche
    topic: Méthodologie
  subject:
    topic: Ethnologie
    topic: Méthodologie
  subject:
    topic: Etnografie
  subject:
    topic: Culturele studies
  subject:
    topic: Massamedia
  subject:
    topic: Methodologie
  subject:
    topic: Mass media
    topic: Research
  classification: P91.3 .M33 2002
  classification: GN345 .M33 2002
  classification: 305.80072
  classification: 73.03
  identifier: 0340806877
  identifier: 9780340806876
  identifier: 0340806885 (pbk.)
  identifier: 9780340806883 (pbk.)
  identifier: 2002510273
  identifier: http://catdir.loc.gov/catdir/enhancements/fy0614/2002510273-d.html
  identifier: http://catdir.loc.gov/catdir/enhancements/fy0614/2002510273-t.html
  related item:
    location:
      url: http://catdir.loc.gov/catdir/enhancements/fy0614/2002510273-t.html
  related item:
    location:
      url: http://catdir.loc.gov/catdir/enhancements/fy0614/2002510273-d.html
  record info:
    record content source: UKM
    record creation date: 020415
    record change date: 20151024135350.0
    record identifier: in00001688919