Cover Image

Social marketing : improving the quality of life /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Roberto, Ned, Lee, Nancy, 1932-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2002]
Edition:2nd ed.
Subjects:
Social marketing.
Behavior modification.
Description
Physical Description:xvi, 438 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0761924345 (pbk. : alk. paper)