The marketing plan : a handbook /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
[2003]
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| Subjects: |
| Item Description: | Accompaning CD-ROM contains academic version 4.0 of Marketing Plan Pro software. |
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| Physical Description: | xix, 202 pages : illustrations ; 26 cm. + 1 CD-ROM (4 3/4 in.) |
| Format: | System requirements: Windows 95/98, NT4, SP3, 2000, ME; free disk space: 20 MB typical, 30 MB minimum [i.e., maximum]; Premium [i.e., Pentium] or comparable recommended, 100% IBM compatible 486/66 minimum; SVGA recommended, 256 color VGA minimum; works with any printer supported by Windows; 28,800 or higher-baud modem required to access Internet features; Internet access is required for all Internet features. |
| Bibliography: | Includes bibliographical references (pages 185-191) and index. |
| ISBN: | 0130613177 0130654361 (CD-ROM) |