Cover Image

Beyond disruption : changing the rules in the marketplace : a collaborative work /

Bibliographic Details
Main Author: Dru, Jean-Marie
Format: Book
Language:English
Published: New York : Wiley, [2002]
Subjects:
Advertising.
Advertising agencies.
Creative ability in business.
Marketing.
Description
Item Description:"An Adweek book."
Physical Description:304 pages : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471218995