Convergence marketing : running with the centaurs /

Bibliographic Details

Main Author:	Wind, Yoram
Other Authors:	Mahajan, Vijay, Gunther, Robert E., 1960-
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Financial Times Prentice Hall, [2002]
Subjects:	Internet marketing. Marketing. Consumer behavior. Communication in marketing.