Running a successful library card campaign : a how-to-do-it manual for librarians /

Bibliographic Details
Main Author:	Jones, Patrick, 1961-
Format:	Book
Language:	English
Published:	New York : Neal-Schuman Publishers, [2002]
Series:	How-to-do-it manuals for libraries ; no. 119.
Subjects:	Advertising > Libraries > United States > Case studies. Public libraries > United States > Marketing > Case studies. Libraries and community > United States > Case studies. Library cards > United States.

Description
Physical Description:	xxi, 221 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references (pages 209-213) and index.
ISBN:	1555704387