Cover Image

Crafting customer value : the art and science /

Bibliographic Details
Main Author: Duchessi, Peter, 1953-
Format: Book
Language:English
Published: West Lafayette, Ind. : Purdue University Press, [2002]
Subjects:
Customer loyalty.
Customer relations.
Description
Physical Description:xi, 193 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1557532311 (alk. paper)