APA (7th ed.) Citation

Duchessi, P. (2002). Crafting customer value: The art and science. Purdue University Press.

Chicago Style (17th ed.) Citation

Duchessi, Peter. Crafting Customer Value: The Art and Science. West Lafayette, Ind.: Purdue University Press, 2002.

MLA (9th ed.) Citation

Duchessi, Peter. Crafting Customer Value: The Art and Science. Purdue University Press, 2002.