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Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission /

Bibliographic Details
Main Author: Murphy, Dennis
Corporate Authors: United States. Federal Trade Commission. Bureau of Economics, United States. Federal Trade Commission. Bureau of Consumer Protection
Other Authors: Hoppock, Theodore H., Rusk, Michelle K.
Format: Government Document Book
Language:English
Published: Washington, DC : The Commission, [1998]
Subjects:
Advertising > Food.
Halo effect (Brand choice)
Deceptive advertising.
Online Access:Rept.
Exec. sum.
App.A
App.B
Description
Item Description:Title from the Bureau of Economics title list.
"November 1998."
Physical Description:1 volume (various pagings) : illustrations (some color) ; 28 cm.
Available via Internet from the FTC web site. Addresses as of 03/11/02:http://www.ftc.gov/os/1998/9811/netfood.pdf (rept.); http://www.ftc.gov/os/1998/9811/foodhealrep.htm (exec.sum.); http://www.ftc.gov/os/1998/9811/appendixa.pdf (app.A); http://www.ftc.gov/os/1998/9811/appendixb.pdf (app.B); current access is available via PURL.