Cover Image

Franchising dreams : the lure of entrepreneurship in America /

Bibliographic Details
Main Author: Birkeland, Peter M.
Format: Book
Language:English
Published: Chicago : University of Chicago Press, 2002.
Subjects:
Franchises (Retail trade) > United States > Management.
New business enterprises > United States > Management.
Entrepreneurship > United States.
Franchises (Retail trade) > United States > Case studies.
Table of Contents:
  • Franchise fundamentals
  • King Cleaners
  • Sign Masters
  • Star Muffler
  • Social profile of franchisees
  • Networks, alliances, and survival
  • Franchisor uncertainties
  • Control.