Cover Image

Customer loyalty programmes and clubs /

Bibliographic Details
Main Author: Butscher, Stephan A.
Format: Book
Language:English
Published: Aldershot, England ; Burlington, VT : Gower, [2002]
Edition:2nd ed.
Subjects:
Customer clubs.
Customer loyalty programs.
Description
Item Description:Revised edition of: Customer clubs and loyalty programmes, 1998.
Physical Description:xiv, 206 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages [191]-201) and index.
ISBN:0566084511