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Qualitative research methods in public relations and marketing communications /

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Bibliographic Details
Main Author: Daymon, Christine
Other Authors: Holloway, Immy
Format: Book
Language:English
Published: London ; New York : Routledge, 2002.
Subjects:
Corporations > Public relations > Research > Methodology.
Public relations > Research > Methodology.
Marketing research > Methodology.
Qualitative research.
Description
Physical Description:viii, 293 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [275]-284) and index.
ISBN:0415222737
0415222745 (pbk.)