http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the improbable rise of a media phenomenon
xi, 276 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm.
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
Frank Batten with Jeffrey L. Cruikshank.
Weather Channel (Television station : Atlanta, Ga.)