Barrenechea, M. J. (2002). Software rules: How the next generation of technology tools will increase strategic effectiveness - and create competitive advantage. McGraw-Hill.
Chicago Style (17th ed.) CitationBarrenechea, Mark J. Software Rules: How the Next Generation of Technology Tools Will Increase Strategic Effectiveness - and Create Competitive Advantage. London: McGraw-Hill, 2002.
MLA (9th ed.) CitationBarrenechea, Mark J. Software Rules: How the Next Generation of Technology Tools Will Increase Strategic Effectiveness - and Create Competitive Advantage. McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.