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The brand gym : a practical workout for boosting brand and business /

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Bibliographic Details
Main Author: Taylor, David
Format: Book
Language:English
Published: Chichester : Wiley, [2003]
Subjects:
Brand name products.
Product management.
Description
Item Description:Spine title: The brandgym.
Physical Description:xvi, 205 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0470847107