Strategic market relationships : from strategy to implementation /

Bibliographic Details
Main Author:	Donaldson, Bill, 1948-
Other Authors:	O'Toole, Tom, 1966-
Format:	Book
Language:	English
Published:	New York : Wiley, [2002]
Subjects:	Relationship marketing. Strategic alliances (Business) Business networks. Industrial management.

Description
Physical Description:	xiii, 288 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [259]-275) and index.
ISBN:	0471494437