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Understanding mass media /

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This book stresses the importance of becoming media literate in today's media-driven, global society.

Bibliographic Details
Main Author: Jawitz, William
Other Authors: Schrank, Jeffrey
Format: Book
Language:English
Published: Lincolnwood, Ill. : National Textbook Co., [1996]
Edition:5th ed.
Subjects:
Mass media.
Description
Summary:This book stresses the importance of becoming media literate in today's media-driven, global society.
Item Description:Revised edition of: Understanding mass media / Jeffrey Schrank. 4th edition 1991.
State adopted textbook.
Nonconforming.
Accompanied by:Teacher's resource book.
Physical Description:xv, 512 pages : illustrations (some color) ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844258318