Psicología y marketing : contribuciones al posicionamiento de la psicología /

Bibliographic Details
Main Author:	Calviño, Manuel, 1951-
Format:	Book
Language:	Spanish
Published:	La Habana : Editora Política, 1999.
Subjects:	Marketing > Psychological aspects. Consumer behavior. Motivation research (Marketing)

Description
Physical Description:	261 pages : illustrations ; 18 cm.
Bibliography:	Includes bibliographical references (pages 246-261).
ISBN:	9590103731