Beyond ballyhoo : motion picture promotion and gimmicks /

Bibliographic Details
Main Author:	McGee, Mark Thomas, 1947-
Format:	Book
Language:	English
Published:	Jefferson, N.C. : McFarland, [1989]
Subjects:	Advertising > Motion pictures. Cinematography > Special effects.

Description
Physical Description:	xiii, 236 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 225-226) and index. Filmography: pages 195-224.
ISBN:	0899504353 (lib. bdg. : alk. paper)