APA (7th ed.) Citation

McGee, M. T. (1989). Beyond ballyhoo: Motion picture promotion and gimmicks. McFarland.

Chicago Style (17th ed.) Citation

McGee, Mark Thomas. Beyond Ballyhoo: Motion Picture Promotion and Gimmicks. Jefferson, N.C.: McFarland, 1989.

MLA (9th ed.) Citation

McGee, Mark Thomas. Beyond Ballyhoo: Motion Picture Promotion and Gimmicks. McFarland, 1989.

Warning: These citations may not always be 100% accurate.