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Ford and the global strategies of multinationals : the North American auto industry /

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Bibliographic Details
Main Author: Studer-Noguez, Isabel, 1963-
Format: Book
Language:English
Published: London ; New York : Routledge, 2002.
Series:Routledge studies in international business and the world economy ; 23.
Subjects:
Ford Motor Company > Management.
Automobile industry and trade > United States > Management > Case studies.
International business enterprises > Management > Case studies.
Ford Motor Company. > Management.
Description
Physical Description:xx, 360 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [254]-274) and index.
ISBN:0415205794 (alk. paper)