Cover Image

Creativity in product innovation /

Bibliographic Details
Main Author: Goldenberg, Jacob, 1962-
Other Authors: Mazursky, David, 1954-
Format: Book
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2002.
Subjects:
Product management.
Marketing > Management.
Description
Physical Description:xii, 224 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0521800897
0521002494 (pbk.)