The infinite asset : managing brands to build new value /

Bibliographic Details
Main Author:	Hill, Sam
Other Authors:	Lederer, Christian, 1965-
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2001]
Subjects:	Brand name products > Management. Brand name products > Management > Case studies.

Description
Physical Description:	xii, 238 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 207-220) and index.
ISBN:	1578512492