Cover Image

The relational enterprise : moving beyond CRM to maximize all your business relationships /

Bibliographic Details
Main Author: Cooper, K. (Ken)
Format: Book
Language:English
Published: New York : AMACOM, [2002]
Subjects:
Customer relations > Marketing.
Relationship marketing.
Description
Physical Description:xx, 296 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0814406696