Cover Image

Marketing management /

Bibliographic Details
Other Authors: Bagozzi, Richard P.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [1998]
Subjects:
Marketing > Management.
Description
Physical Description:xxii, 718 pages : color illustrations ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0023051620