Cover Image

Global marketing : foreign entry, local marketing, and global management /

Bibliographic Details
Main Author: Johansson, Johny K.
Format: Book
Language:English
Published: Chicago : Irwin, [1997]
Series:Irwin series in marketing.
Subjects:
Export marketing.
Export marketing > Management.
Description
Physical Description:xx, 716 pages : illustrations (some color), color maps ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256160511