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Marketing /

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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: D'Amico, Michael
Format: Book
Language:English
Published: Cincinnati, Ohio : South-Western College Pub., [1999]
Edition:6th ed.
Subjects:
Marketing.
Description
Physical Description:xxix, 701 pages : color illustrations ; 29 cm.
Bibliography:Includes bibliographical references (pages 672-683) and indexes.
ISBN:0538882158