http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 volume (various pagings) : illustrations (some color) ; 26 cm.
part 1. American business today -- ch. 1. Foundations of business -- ch. 2. Ethics and social responsibility -- ch. 3. Global business -- ch. 4. Forms of business ownership -- ch. 5. Small business, entrepreneurship, and franchises -- part 2. Management and organization -- ch. 6. Management process -- ch. 7. Creating the organization -- ch. 8. Production and operations management -- part 3. Human resource -- ch. 9. People and motivation in business -- ch. 10 . Human resources management -- ch. 11. Union-management relations -- part. 4. Marketing -- ch. 12. Overview of marketing -- ch. 13. Product and price -- ch. 14. Wholesaling, retailing, and physical distribution -- ch. 15. Promotion -- part 5. Information for business -- ch. 16. Management information and computers -- ch. 17. Accounting -- part 6. Finance and investment -- ch. 18. Money, banking, and credit -- ch. 19. Financial management -- ch. 20. Securities markets and investments -- ch. 21. Risk management and insurance -- part 5. Business environment -- ch. 22. Business law and government regulation, assistance, and taxation -- ch. 23. Careers in business.
William M. Pride, Robert J. Hughes, Jack R. Kapoor.
Includes bibliographical references and indexes.