Marketing briefs : a revision and study guide /

Bibliographic Details
Main Author:	Dibb, Sally, 1963-
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Simkin, Lyndon, 1961-
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2001.
Series:	CIM professional.
Subjects:	Marketing > Study and teaching. Marketing > Examinations, questions, etc.

Description
Item Description:	"Published in association with the Chartered Institute of Marketing."
Physical Description:	xi, 351 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0750653868 (alk. paper)