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Qualitative market research : a comprehensive guide /

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Bibliographic Details
Main Author: Mariampolski, Hy
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, 2001.
Subjects:
Marketing research.
Qualitative research.
Description
Physical Description:xiii, 312 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [297]-303) and index.
ISBN:0761969446 (c)
0761969454 (p)
0761969543 (p)