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Analysis for marketing planning /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Language:English
Published: Boston, Mass. : McGraw-Hill Irwin, [2002]
Edition:5th ed.
Series:McGraw-Hill/Irwin series in marketing.
Subjects:
Marketing > United States > Management.
Description
Physical Description:xii, 256 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0070275475 (alk. paper)