APA (7th ed.) Citation

Lehmann, D. R., & Winer, R. S. (2002). Analysis for marketing planning (5th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 5th ed. Boston, Mass.: McGraw-Hill Irwin, 2002.

MLA (9th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 5th ed. McGraw-Hill Irwin, 2002.