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Readings in basic marketing /

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Bibliographic Details
Other Authors: McCarthy, E. Jerome (Edmund Jerome), Grashof, John F., Brogowicz, Andrew A.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1978.
Edition:Rev. ed.
Subjects:
Marketing.
Description
Physical Description:viii, 427 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0256020507