APA (7th ed.) Citation

McCarthy, E. J., Grashof, J. F., & Brogowicz, A. A. (1978). Readings in basic marketing (Rev. ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, John F. Grashof, and Andrew A. Brogowicz. Readings in Basic Marketing. Rev. ed. Homewood, Ill.: R. D. Irwin, 1978.

MLA (9th ed.) Citation

McCarthy, E. Jerome, et al. Readings in Basic Marketing. Rev. ed. R. D. Irwin, 1978.