Cover Image

Electronic marketing : integrating electronic resources into the marketing process /

Bibliographic Details
Main Author: Reedy, Joel
Other Authors: Schullo, Shauna, Zimmerman, Kenneth
Format: Book
Language:English
Published: Fort Worth : Dryden Press, [2000]
Series:Dryden Press series in marketing.
Subjects:
Telemarketing.
Internet marketing.
Description
Physical Description:xxiv, 466 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030211077