Beyond listening : learning the secret language of focus groups /

Bibliographic Details
Main Author:	Goebert, Bonnie
Other Authors:	Rosenthal, Herma M.
Format:	Book
Language:	English
Published:	New York : J. Wiley, [2002]
Subjects:	Consumers' preferences. Consumer behavior. Focus groups.

by Goebert, Bonnie
Published 2002

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