Big brands, big trouble : lessons learned the hard way /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
2001.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | x, 223 pages ; 24 cm. |
| ISBN: | 0471414328 |