rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: ultimate secrets of advertising
  name:
    name part: Jones, John Philip.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    date issued: 2002
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvi, 227 pages : illustrations ; 24 cm.
  table of contents: Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects.
  note: by John Philip Jones.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising
  classification: HF5823 .J7174 2002
  classification: 659.1
  identifier: 0761922431
  identifier: 076192244X (pbk.)
  identifier: 2001001462
  record info:
    record content source: DLC
    record creation date: 010307
    record change date: 20151023094539.0
    record identifier: in00001650757