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The ultimate secrets of advertising /

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Bibliographic Details
Main Author: Jones, John Philip
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2002]
Subjects:
Advertising.
Description
Physical Description:xxvi, 227 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761922431
076192244X (pbk.)