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Reputation marketing : building and sustaining your organization's greatest asset /

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Bibliographic Details
Main Author: Marconi, Joe
Format: Book
Language:English
Published: Chicago, IL : McGraw-Hill, [2002]
Subjects:
Corporate image.
Corporations > Public relations.
Branding (Marketing)
Description
Physical Description:xiii, 232 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 225-226) and index.
ISBN:0658014293