AutoSim marketing laboratory.

Designed to teach customer and competitor analysis and marketing decision-making in a simulation environment.

Bibliographic Details
Corporate Author: Interpretive Software, Inc
Other Authors: James, Stuart W., Deighan, Michael, Kinnear, Thomas C., 1943-
Format: Software eBook
Language:English
Published: Charlottesville, Va. : Interpretive Software Inc., [1995]
Edition:Single player Windows version 2.03.
Subjects:
Description
Summary:Designed to teach customer and competitor analysis and marketing decision-making in a simulation environment.
Item Description:Title from disk label.
Developed by Stuart W. James, Michael Deighan, and Thomas C. Kinnear.
Electronic resource.
Physical Description:1 computer disk ; 1 manual (145 pages : illustrations ; 28 cm.)
ISBN:1885837011 (computer disk)