The dynamics of advertising /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam, The Netherlands :
Harwood Academic Publishers,
[2000]
|
| Series: | Studies in consumption and markets ;
v. 1. |
| Subjects: |
| Physical Description: | x, 285 pages : illustrations (some color), forms ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages 269-273) and index. |
| ISBN: | 9058230856 (softcover) |