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role of classroom teachers in public relations
a comparison of the perceptions of school teachers and administrators in Bryan ISD and College Station ISD in Brazos County, Texas
The major purpose of this study was to investigate the perceptions of 81 teachers and 43 site administrator's attitudes about the classroom instructor's public relations role. The secondary purpose was to examine the impact current school public relations programs have on the communities they serve. This research was completed in Bryan ISD and College Station ISD in Brazos County, Texas during the Spring semester 2000. The results of this study, as expected, showed that teachers play a very important role in school public relations, but receive little or no training to support this function. Major research findings for the study indicated: Classroom instructors felt that teachers' public relations role was critical to school success. Site administrators also felt that teachers' public relations role was critical to school success. A majority of classroom instructors did not receive either public relations preservice or inservice training. Site administrators felt more strongly than teachers that classroom instructors should receive public relations training. Only half of site administrators received public relations training prior to service. Based on the findings of the study, researcher recommendations include: School districts' need to provide public relations training to teachers to support their practice. Teachers need to receive public relations training prior to educational practice in their teacher college preparation program. Administrators must continue to receive public relations training prior to and during service. Public relations training for teachers and administrators must include the specialized technical training necessary for their changing role.
"Major Subject: Educational Administration".
Issued also on microfiche from University Microfilm Inc.
Includes bibliographical references (leaves 148-158).