The ultimate assist : the relationship and broadcast strategies of the NBA and television networks /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cresskill, N.J. :
Hampton Press,
[2001]
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| Series: | Hampton Press communication series. Mass communications and journalism.
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| Subjects: |
| Physical Description: | xix, 258 pages : illustrations ; 23 cm. |
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| Bibliography: | Includes bibliographical references (pages 241-248) and indexes. |
| ISBN: | 1572734078 (cl) 1572734086 (pb) |