Cover Image

Essentials of CRM : a guide to customer relationship management /

Bibliographic Details
Main Author: Bergeron, Bryan P.
Format: Book
Language:English
Published: New York : John Wiley & Sons, [2002]
Series:Essentials series.
Subjects:
Customer relations > Management.
Table of Contents:
  • Overview
  • The customer
  • The corporation
  • Technology
  • eCRM
  • Evaluating solutions
  • Economics of CRM
  • Getting there.