Essentials of CRM : a guide to customer relationship management /

Bibliographic Details
Main Author:	Bergeron, Bryan P.
Format:	Book
Language:	English
Published:	New York : John Wiley & Sons, [2002]
Series:	Essentials series.
Subjects:	Customer relations > Management.

Description
Physical Description:	xiii, 220 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 209-211) and index.
ISBN:	0471206032 (pbk. : alk. paper)